Metehan Yesilyurt

I spend my time reverse-engineering how AI search engines like ChatGPT, Perplexity, Google AI Mode, and Gemini discover, rank, and cite web content. My research has been cited across the SEO industry and used by teams at startups and enterprises alike.

I build open-source tools that bridge the gap between traditional SEO and the emerging world of AI visibility — from MCP servers that connect SEO tools to LLMs, to custom Screaming Frog integrations powered by AI models.

My goal is to help the SEO community understand and adapt to the fundamental shift happening in search: from keyword-based indexing to LLM-powered retrieval.